Hey, I'm Reza 👋
I help ambitious people build with clarity
Whether it's a startup finding traction or a person finding direction, I help strip away the noise until what's true becomes visible. Every week I share what I'm learning.
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A bit about me
12 years alongside 100+ founders, from pre-seed to Series B, on growth, go-to-market, product marketing, and brand. Now also coaching creators and professionals through their next inflection point.
The thread is always the same: get clear, then move. When I'm not doing that, I'm writing, reading, training, or exploring somewhere new. Curiosity is what drives everything I do.
Musings
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On my mind
@rezadotso → The older I get, the more I realize: Your body is a lie detector. It relaxes around people who mean well. It tightens around people who don't. You don't need to analyze it. You just need to listen.
The 5 levels of charisma: - L1: Talks a lot - L2: Makes you laugh - L3: Makes you feel seen - L4: Demands nothing of you - L5: Leaves you feeling more like yourself Most "charismatic" people stop at L2.
Magic pills no one wants to take: - 8 hours of sleep. - A 30-minute walk outside. - Water before coffee. - Sunlight in the morning. No guru required.
Real talk: using yoga to tolerate a job you hate is 10x harder than just finding work that doesn't break you. Stop meditating through misalignment.
You can spot a beginner because they do too much. Too many ingredients. Too many steps. Too many words. Masters use the minimum required. They know what to leave out. Simplicity is the mark of mastery.
Hot take: Consumption is the enemy of fulfillment. The more you consume, the less satisfied you become. The more you create, the more energized you feel. Stop getting satisfaction from intake. Start getting it from output. Creation beats consumption. Making beats buying.