Hi, I'm Reza πŸ‘‹

I'm a go-to-market strategist helping early-stage startups scale and find channel-market fit. Currently: Marketing @ On Deck.

Recent Posts

My 12 favourite problems

What do you choose to dedicate your attention to? Because in reality, you only have so many hours, days, and years to concentrate on the things that you truly care about. And writing down these intentions in the form of questions is a good starting point to steer you attention in the right direction.

January 7, 2021
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5
min read

Year in review

Looking back, the limitations made it difficult (and at times impossible) to pursue a lot of what I'd originally planned. But it was also an enabler to get more creative and find alternative paths to a desired outcome, destination or goal. And in doing so, coming to appreciate (and embrace) change.

December 31, 2020
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4
min read

Wisdom of nine decades

What’s the one piece of advice you would give to your younger self? I asked the 86-year old man sat next to me on a long-haul flight.

November 26, 2020
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2
min read

First step

There are so many steps between where you are, and where you want to be. Lots of conversations to have. Decision to make. Events to attend. It's hard to see the end.

November 5, 2020
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1
min read

Work that matters

We spend one-third of our lives working. Nearly 90,000 hours. To do work that matters, it's important to ask these questions.

October 29, 2020
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1
min read
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