For founders
Clarity in the growth chaos
GTM strategy and mentorship for founders and their early teams to spend less time guessing.
Find your fit100+
Startups
supported
40+
Products
launched
$75M
Revenue
unlocked
Reza just gets growth. Perfectly suited for early-stage teams, with an instinctive ability to pinpoint what truly drives impact while avoiding distractions.
David Fallarme
VP Marketing @ owner.com
Where you might be
The product works. Now everything depends on whether the right people hear about it.
You're at the point where waiting to hire a senior GTM costs more than not having the help.
You're at the stage where founders doing marketing in spare hours has hit its ceiling.
You're a few weeks from a launch and you want someone in the trenches with you, not opinions on Slack.
How I help
Pick what fits where you are.
FOR FOUNDERS
Strategic Advisor
A partnership where I work alongside you as a senior GTM advisor. We run the full cycle together: planning, execution, iteration. You get honest thinking on every decision and a partner you can call on when the path isn't clear.
What's included
- Unlimited 1:1 access via email, Slack, and Zoom
- Direct access to my network of handpicked operators, marketers, and specialists
- Custom AI workflows built for the moves you actually make
- Weekly (or biweekly) working sessions, async between
Reza is essential for any team navigating early-stage challenges. He brings strategic mindset, hands-on approach, an impressively high standard, and a refreshingly low ego.
Gonz Sanchez
GTM Leader, Writer, Investor
Reza was the driving force behind growth at On Deck. Analytical precision with a creative spark. One of the highest-integrity operators I have worked with.
Afraj Gill
President @ Zown
Amazing insights. Reza helped me streamline our go-to-market and shared insights I would have needed years to find through failures.
Aggelos Mouzakitis
High-Functioning Coach
FOR YOUR MARKETING TEAM
Embedded Mentor
A senior partner for your marketers. I work directly with your PMMs, growth leads, and marketing managers to sharpen their thinking, level up their craft, and unblock the work in front of them. They keep ownership. I help them ship better.
What's included
- Unlimited 1:1 access via email, Slack, and Zoom
- Deep-dive working calls every two weeks
- Training on the tools, frameworks, and operating systems I use
- Custom AI workflows built around how your team actually operates
- Access to my vetted network of marketing specialists for one-off needs
Reza has been great at helping me structure my thinking as a founding product marketing manager, especially with simplifying the complexities of the role during onboarding. His insightful guidance has given me clarity on product launches and navigating ambiguity.
Susan Liu
Senior PMM @ Semble
Reza asked a lot of insightful questions to understand where I was on our GTM strategy and then offered very solid advice. He helped validate some ideas, challenge others, and offer tips based on his experience.
Natasha Mina
Performance Marketing Lead
FOR YOUR NEXT LAUNCH
Launch Sprint
A 4 to 6 week engagement to take a new product, feature, or brand from idea to launch and keep the momentum after. Fixed scope, fixed timeline, six deliverables.
What's included
- Positioning workshop and ICP brief
- Messaging architecture and narrative
- Distribution plan (Product Hunt, communities, press, creators)
- Launch content tailored to each platform
- Launch-week war room and 30-day post-launch review
- Custom AI workflows for the launch (lead routing, content pipelines, reporting)
Reza helped clarify our goals and revamp our positioning, ensuring everything supported the business and communicated our value effectively. Collaborative, assertive, technically savvy, and kept the vision at the forefront.
Dima Alashram
Co-Founder @ Tidal Impact
Reza is the go-to growth guy. Actionable suggestions that drove engagement and boosted product sign-ups. Invaluable for anyone aiming to enhance their growth efforts.
Ayhan Isaacs
Founder @ Growth Rhino
Who you're working with
Twelve years working with early-stage startups. 100+ founders, 40+ product launches, tens of millions in revenue across the engagements.
I trained as an engineer, then started a company within a year of taking my first job. That became my entry into early stage, and I haven't left since.
The decade after has been a mix of operator roles and fractional advisory, mostly with companies pushing from zero to thirty million in revenue. Founding marketer, growth lead, head of GTM. Sometimes those were the actual titles. The work always outgrew them: in early stage, things change fast and you end up doing whatever needs doing.
The patterns repeat: positioning that quietly kills the roadmap, senior hires that don't stick when the ICP is muddy, launches that go quiet without a clear owner. Most of the work is catching those things early.
If you're somewhere between first traction and your next inflection, that's the stretch I know best.
FAQ
How are these three offerings different? +
Strategic Advisor is for founders: I sit alongside you on the GTM strategy, planning, and decisions. Embedded Mentor is for your marketers: I level them up directly. Launch Sprint is for a specific moment: a focused engagement to ship a launch well. You can do one, two, or all three.
What stage do you typically work with? +
Seed and Series A is the sweet spot. Earliest is post-traction with first revenue signals. Latest is teams scaling past a few million in ARR who need a senior pair of hands before the next hire.
Can I bring you in just to mentor my marketing hire? +
Yes. The Embedded Mentor offering exists for exactly this. I work directly with your PMM, growth lead, or marketing manager, no founder loop required.
What does it cost? +
Strategic Advisor and Embedded Mentor are monthly retainers, scoped to the engagement. Launch Sprint is a fixed fee. I'll share specifics once we've mapped what you actually need.
Not sure which fit is right?
Tell me about where you are and what you're trying to move. I read every submission personally and reply within a few days.
Start a conversation